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22nd March, 2025
Filmed & Edited by Cindy Lee
The pop-up was designed as an interactive space where visitors could experience the brand’s playful “playground” concept
and experience the brand beyong a typical retail space. My goal was to transform the “playground” concept and the energy
into a visual narrative that informed viewers about the pop-up while keeping the storytelling and the overall visual aspects
aligned with Chanel’s aesthetic.
After the reel was shared on Instagram, it drew the attention of the UK Chanel Beauty director and led to a
direct collaboration offer for the upcoming Chanel Chance Fragrance campaign.
Overall, this content helped the magazine build a meaningful connection with one of the most influential
fashion houses today and marked an important in expanding our creative relationships accross the industry.